Mountain Motorsports LLC Joins USMCA as First Dealer Category Partner

TEMECULA, California (February 18, 2021) — Today, the United States Motorcycle Coaching Association (USMCA) is proud to announce Mountain Motorsports, LLC has joined on as the first dealer category partner to support the USMCA mission for 2021.

The addition of Mountain Motorsports is key to the USMCA’s mission to work with Powersport dealers to ensure easier access to the coaching network as many riders are completely new to our sport and many others are returning after some time and are prime candidates for coaching.

“Mountain Motorsports is excited to partner with the USMCA which shares our passion of motorcycles and the safe enjoyment of them,” commented Robert Ross, Vice President of Mountain Motorsports, LLC. “Our organization believes in the mission of the USMCA and connecting rider coaches to enthusiasts of all skill levels so they can create positive lifelong memories.”

Leveraging Mountain Motorsports reach on the east coast will help spread the word of and the effectiveness of coaching to motorcycle riders. “We couldn’t be happier to have Mountain Motorsports join our mission,” stated USMCA President, Christy LaCurelle. “They already are successful in actively finding ways to engage with their riders and coach new riders at their facilities. This partnership will help grow that initiative and help those riders find coaching programs and mentorship outside of basic beginner classes. We are excited for the future with this team and developing the skills of their riders through great, effective coaching!” 

About the U.S. Motorcycle Coaching Association (USMCA)

USMCA is an association where riders and parents can connect to motorcycle coaches they can trust through the network, All USMCA Certified Coaches are required to adhere to a code of conduct, pass a background check and hold certifications in abuse prevention, CPR/First Aid, concussion protocol, heat illness & cardiac arrest training. For more information on the USMCA or become a USMCA Certified Coach, visit

About Mountain Motorsports, LLC

Mountain Motorsports is a company built around one simple principle: Greatly Exceed Expectations. 

At our core, we are a deeply passionate and competitive team of people. Mountain Motorsports began as, and remains to this day, a family owned and operated business. Our company was founded in 1999 by lifelong friends Ryan Hardwick and Justin Price. Our first location opened as a single-line Honda dealership in Sevierville, TN and has since grown into one of the largest powersport dealership groups in the nation. We currently own and operate nine dealerships, two are in East Tennessee, two in Alabama and five surrounding Atlanta, Georgia. 

At Mountain Motorsports, we continuously strive to be leaders in our industry. We do this through building long lasting relationships with our customers, by thoroughly training and serving our team members and by being the powersports sales, service, and special event center of our communities. We believe in reinvesting in our people, communities, and dealerships. 

Mountain Motorsports employs a team of over 200 amazing and driven people and represents 12 of the world’s leading brands of motorcycles, ATV’s, utility vehicles and personal watercrafts.