A thriving motorcycle industry, where all stakeholders realize the benefits of a resurgence in participation from new and returning riders.
Grow the sport of motorcycling.
At the United States Motorcycle Coaching Association, we’re driven by our beliefs.
A belief that motorcycling can build character, discipline, and a goal-oriented approach to life: that it can be the most empowering, challenging, rewarding activity we’ll ever know. A belief that when safely practiced, it can connect you to your very best self.
These beliefs do not emanate from a manual or an office, they’re not the beliefs of spectators or outsiders, but those of experienced riders weathered and inspired by years on tracks, trails, and pavement. Our beliefs are born from knowing what it feels like to perform at our best, beliefs born from witnessing countless lives changed from the better through mentorship by those who know the powerful impact the sport could have.
As coaches, industry professionals and passionate riders, we are united in our beliefs and in our goals.
We want the next generations to know what it feels like to hone their skills and experience what it’s like being part of an inclusive, diverse community that helps them grow, mature and thrive.
The sport of motorcycling is not about the bike but who you become when you’re riding.
By assembling, training and certifying our industry’s finest coaches, we can ensure the safety, experience, and support is in place to attract, engage and retain lifelong riders and to help them become their best self.
And with this, we’ll achieve our vision of a thriving motorcycle industry. For all.
250,00 new and returning riders by 2025
500 coaches certified by the end of Year 3